It offers a wide range of email templates that can be branded to match your business’ needs and create a seamless user experience. Its simple drag-and-drop editing interface is easy to learn and use. It integrates seamlessly with your Squarespace website (which, as you know, I also highly recommend!), allowing you to easily collect email addresses on your website and send them directly into your Mailchimp list(s). Here’s why it’s great for health coaches: Mailchimp is a very popular option, and the tool we personally used for years. ![]() While there are many great email marketing tools available to choose from, there are two I tend to recommend most often to health coaches and wellness professionals: But… how to get started, and what to do with it? What’s the best email marketing tool for health coaches? So, as a health coach, you definitely need an email list. Health coaching is such a personal service that it really requires nurturing a relationship and building rapport with potential clients before trying to offer them expensive coaching packages. Your email list is especially important if you sell digital wellness products (think e-books, resource libraries or video archives, etc.), or if you’re interested in developing those types of products (and passive income streams!) down the road-it’s a key audience to whom you’ll market and sell those offerings.īut, in health coaching and other wellness professions, it’s also important to build and nurture an email list for your direct services as well (1:1 coaching, group wellness classes, etc.). This makes it the most reliable channel for staying in touch with your audience, sharing new wellness content with them, keeping them informed about your health coaching offerings, and promoting any special launches or offers they should know about. Unlike social media platforms, which change their algorithms all the time (affecting how many of your followers even see the content you share), you “own” and always have access to your business’ email list. ![]() ![]() I’ve mentioned this lots before: email marketing is arguably the most important “following” you can achieve in your health coaching business. Email marketing! That term is simultaneously exciting (if you know it’s one of the key ways to grow your online health coaching business) and dreadful (if you have no idea where to begin with it □).
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